Category: Management

Boosting Website Visibility: Latest SEO Techniques & Best Practices
Digital Marketing · Management · Marketing

Boosting Website Visibility: Latest SEO Techniques & Best Practices

Featured Madhumita Chakraborty1 Comment
Latest SEO Techniques & Best Practices

In the ever-evolving digital landscape, having a strong online presence is crucial for businesses of all sizes. Search Engine Optimization (SEO) plays a pivotal role in improving website visibility and organic rankings, driving organic traffic, and ultimately boosting conversions.

What happens if your business fails to manage Search engine optimization (SEO)?

Umm… Take the case of Nikhila. Say, she runs a handcrafted jewellery business and owns a beautiful website that showcases those unique pieces of jewellery. She has poured her heart and soul into creating exquisite pieces, but she soon realizes that her website is getting enough views.
Nikhila speaks to digital marketing experts and understands that her website is lost in the depths of the search engine abyss.

What is Search Engine Optimization (SEO) and why is it important?

Search Engine Optimization (SEO) refers to the process of improving a website’s visibility and ranking in search engine results pages (SERPs). It involves optimizing various elements of a website to make it more search engine-friendly, thereby increasing its chances of appearing higher in organic (non-paid) search results.

  • Increased visibility: Most online experiences begin with a search engine. When your website ranks higher in search results, it becomes more visible to potential visitors. Improved visibility can lead to increased website traffic and brand exposure.
  • Targeted traffic: SEO helps attract relevant and targeted traffic to your website. By optimizing your website for specific keywords and phrases related to your products, services, or industry, you can reach users actively searching for information or solutions that you offer.
  • Credibility and trust: Users tend to trust search engines and often perceive websites appearing at the top of search results as more credible and trustworthy. A higher ranking in search results can enhance your brand’s reputation and credibility, leading to increased user trust and engagement.
  • Cost-effective marketing: SEO is a cost-effective marketing strategy compared to other online advertising methods. While it requires time and effort, the results of well-executed SEO can have long-term benefits, with the potential for consistent organic traffic and a higher return on investment (ROI).
  • User experience improvement: SEO involves optimizing various aspects of a website, including its structure, content, and loading speed. These optimizations not only improve search engine visibility but also enhance the overall user experience. A user-friendly website with easy navigation, fast loading times, and relevant content tends to attract and retain more visitors.
  • Competitive advantage: In today’s digital landscape, businesses of all sizes and industries compete for online visibility. Implementing effective SEO strategies can give you a competitive edge by helping your website stand out from the competition and gain higher visibility in search engine rankings.

What happens if you neglect SEO?

Neglecting SEO can have detrimental effects on a business’s online visibility, organic traffic, brand awareness, link building and competitive advantage.
By understanding and implementing effective SEO techniques, businesses can overcome these challenges, improve their website’s performance, and achieve long-term success in the digital realm.

What are the top SEO techniques in 2023?

While the fundamentals of SEO remain constant, the techniques and strategies to achieve success are continually evolving. In this blog post, we will explore the latest SEO techniques, best practices, and strategies that can help you stay ahead of the competition and enhance your website’s visibility in search engine results.

  1. User Experience (UX) and Core Web Vitals: Search engines, particularly Google, have placed increasing emphasis on user experience as a ranking factor. Core Web Vitals, a set of specific metrics that measure page loading speed, interactivity, and visual stability, are now critical for SEO success. Optimizing your website’s speed, reducing page load times, and ensuring smooth navigation contribute to better user experience and improved rankings.
  2. Mobile Optimization: Mobile devices have overtaken desktops as the primary means of accessing the internet. As a result, search engines prioritize mobile-friendly websites in their rankings. Implementing a responsive web design, optimizing page speed for mobile, and providing a seamless mobile browsing experience are crucial for SEO success.
  3. High-Quality and Engaging Content: Content continues to reign supreme in the SEO world. However, it’s no longer just about keyword density and quantity. Search engines have become smarter at understanding context and user intent. Creating high-quality, informative, and engaging content that resonates with your target audience is vital. Incorporate relevant keywords naturally and focus on providing value to readers. Additionally, diversify your content strategy by incorporating videos, infographics, podcasts, and interactive elements.
  4. Voice Search Optimization: The rise of voice assistants like Siri, Google Assistant, and Alexa has transformed the way people search for information online. Optimizing your website for voice search queries is becoming increasingly important. Understand the conversational tone of voice queries and optimize your content to provide concise, direct answers. Structured data markup, featured snippets, and FAQ sections can help enhance your website’s visibility in voice search results.
  5. Local SEO: For businesses targeting a local audience, local SEO is crucial. Optimizing your website and online presence for local searches can significantly improve your visibility in local search results. Claim and optimize your Google My Business profile, include location-specific keywords, and ensure consistency in your NAP (Name, Address, Phone number) information across all online platforms.
  6. E-A-T (Expertise, Authoritativeness, Trustworthiness): Search engines are increasingly focused on ensuring that the content they recommend is reliable and trustworthy. Establishing expertise, authoritativeness, and trustworthiness (E-A-T) is essential. Showcase your credentials, expertise, and industry knowledge through author bios, testimonials, case studies, and backlinks from reputable sources. Invest in building a strong online reputation and actively engage with your audience.
  7. Technical SEO: Technical SEO forms the foundation of a well-optimized website. Ensure proper website structure, optimize meta tags, use descriptive URLs, and create an XML sitemap. Additionally, focus on mobile-friendliness, secure HTTPS protocol, and eliminate duplicate content and broken links. Regularly monitor and optimize your website’s performance and security.
  8. Backlinks and Link Building: Backlinks remain a critical ranking factor. However, the focus has shifted from quantity to quality. Earn high-quality backlinks from authoritative and relevant websites in your industry. Focus on building relationships, creating valuable content that others naturally want to link to, and leverage social media to amplify your content’s reach.

Top SEO tools

  • SEMrush for keyword research, competitor analysis, backlink analysis, site auditing
  • Ahrefs for backlink analysis, keyword research, and competitor analysis
  • Moz Pro for keyword research, rank tracking, site auditing, and link analysis
  • Google Search Console from Google for maintaining maintain your website’s presence in Google search results.

SEO continues to play a pivotal role in improving website visibility and organic rankings. By staying updated with the latest techniques, best practices, and strategies, you can position your website for success in search engine results. By adopting a comprehensive and holistic approach to SEO, you can enhance your website’s visibility, attract organic traffic, and achieve long-term online success.

Frequently Asked Questions

How can I improve my website’s SEO?

  • Conduct thorough keyword research to identify relevant and high-performing keywords.
  • Optimize on-page elements like titles, meta descriptions, headings, and content with keywords.
  • Create high-quality, engaging, and valuable content for your audience.
  • Build authoritative backlinks from reputable websites in your industry.
  • Ensure your website is mobile-friendly and optimized for fast loading speeds.
  • Monitor your website’s performance and make necessary adjustments based on analytics data.
  • Stay up to date with SEO trends and best practices.

How long does it take to see results from SEO efforts?

SEO is a long-term strategy that requires consistent effort and patience. It can take several weeks or even months to see noticeable improvements in search engine rankings and organic traffic. The timeline can be influenced by multiple factors like the competitiveness of the keywords you are targeting, the quality of your website’s content and optimization, the strength of your backlink profile, and the overall authority of your domain. It’s essential to regularly monitor and analyze your website’s performance, make necessary adjustments, and stay committed to implementing SEO best practices. This ensures your long-term success.

What are the best practices for optimizing content for search engines?

  • Keyword stuffing: Avoid excessively using keywords in your content
  • Cloaking: Do not show different content to search engines and users. Keep your content consistent and transparent.
  • Duplicate content: Avoid duplicating content across multiple pages or websites
  • Link schemes: Stay away from participating in link schemes or buying links. Focus on building organic and high-quality backlinks.
  • Hidden text or links: Avoid hiding text or links within your website using techniques like white text on a white background.
  • Poor user experience: Ensure your website is user-friendly with clear navigation, fast loading times, and mobile optimization.
  • Ignoring analytics: Don’t overlook the importance of tracking and analyzing your website’s performance and adjust your SEO strategy accordingly.
  • Ignoring search engine guidelines: Stay updated with search engine guidelines (e.g., Google Webmaster Guidelines) to ensure your practices align with their requirements.

Email at contactareaderscorner@gmail.com

Green Marketing – Eco-friendly friend of industries
Management · Marketing

Green Marketing – Eco-friendly friend of industries

Madhumita ChakrabortyLeave a comment
green marketing, environmental marketing, ecological marketing

Marketing of environmentally safe products is considered to be Green Marketing by the American Marketing Association.

Environmentally safe  product is not all in Green Marketing, rather we can also take this as a way to develop and promote products and services keeping in mind the rising awareness among people on environmental safety and their choice to opt for eco-friendly products and services which do not cause pollution.

The businesses of all kind and of all scale today should care to consider green marketing important because of growing awareness about environment safety among all.

What are the important facts of Green marketing?

The ecological marketing or green marketing is a child of socially responsible consumers and industries. The environmental marketing as it otherwise called impacts both the society and the businesses in the following ways-

  • Reduce Green House effect by lowering the emission of methane and other greenhouse gases and lower the chances of global warming and its effects like drought, flood, and other environmental and health disasters
  • The price of such products is generally higher compared to their alternatives. If they provide new environmentally friendly products at affordable price, then businesses win over their competitors
  • The buyers should feel responsible and the businesses should be transparent while claiming the eco friendliness of their products
  • Market of such products is growing as the behaviour of consumers change with environmental awareness
  • Operating cost of businesses decrease as they use recyclable materials, hence revenue increase
  • Can attract more customers and increase customer loyalty
  • Government awareness programs play crucial role in making firms and consumers choose producing and consuming environmentally friendly products

How the businesses can market their eco-friendly features?

Green marketing can be in various forms as below-

  • Reducing, Reusing, Recycling wastes, consumption of energy, using biodegradable products, consumption of water can help better operational sustainability
  • Products that are safe, less toxic, made of organic or natural and fresh raw materials, help water and energy conservation are green products
  • Green products are packaged green with recyclable biodegradable materials
  • Organisations should promote green environmental factors. Non-profit and for-profit organisations do green marketing by donating for environmental causes, planting trees and by advertising for environment causes
  • Importantly, green marketing is done by web hosting, recycling of billboards, and using chlorine free recyclable papers and dyes of plant origin are used as marketing materials

Leaving a clean pollution free environment for our future generation is our promise today. The businesses and consumers should be aware to make and use eco friendly products. Green product made from green materials and packaged with eco friendly materials marketed with safe recyclable items bearing in mind and reminding the environmental causes can give us a better tomorrow.

To know more or to send your feedback, don’t forget to email at contactareaderscorner@gmail.com

What are the Government schemes supporting Small Scale Industries (SSI) in India?
Management · Small Scale Industry

What are the Government schemes supporting Small Scale Industries (SSI) in India?

Madhumita ChakrabortyLeave a comment

The Government of India encourages the growth of Small-Scale Industries (SSI) as this sector positively impacts the revenue and is the second greatest employer in the country after the agricultural sector.

SSIs mostly are in the remote areas and they promote the growth of rural and urban areas. SSIs play a major role in women empowerment, social development and balance, and the traditional skills of the artisans are highly utilized bringing in greater employment opportunities.

The Micro Small and Medium Enterprises Development Act of 2006 primarily divides the SSI sector into manufacturing and service.

classification in ssi sector, small scale industries

If you are an entrepreneur, you might like to know the Government policies that can support your business. The Government plays a crucial role in infrastructure development and making economic policy reforms to practically promote the SSI sector.

Some of the Government schemes in India that help entrepreneurs to grow their business are as under-

  • Scheme of Fund for Regeneration of Traditional Industries (SFURTI) supports the entrepreneurs in rural areas and promotes employment of artisans of traditional industries
  • Market Development Assistance Scheme (MDA Scheme) funds the publicity, international fairs, and so on
  • Startup India started in 2016, funds the start-ups and provides online training programs
  • Make in India encourages the investors to invest and manufacture in India
  • National Skill Development Mission, Digital India, Tread Related Entrepreneurship Assistance and Development (TREAD) assist in upskilling
  • Pradhan Mantri Kaushal Vikas Yojana trains entrepreneurs
  • Credit Guarantee Scheme supports the MSME sector to avail collateral free credit facilities

The “Atma Nirbhar Bharat Abhiyan” or “self-reliant India Mission” is aimed at making the Indian economy stronger but supporting the entrepreneurs.

Under the Small Industries Development Organization (SIDO) technological upgradation programmes are launched. The SIDO provides consultancy and marketing services, trains, and supports the SSIs to participate in the Government Stores Purchase Program.

The Small Industries Development Bank of India (SIDBI) provides financial support and helps in promotion of entrepreneurial businesses and the MSME sector.

MUDRA scheme, Mahila Udyam Nidhi, are some of the schemes under SIDBI supporting finances in MSME.

The micro credits are helping the unemployed citizens who lack collaterals to earn their livelihood and employ others as well.

Indian economy is now growing with the growth of MSME sector. The SSIs with Government assistance are bringing in economic reforms in India.

Hope the info helps you grow your business. Looking for more details? To know more or to send your feedback, don’t forget to email at contactareaderscorner@gmail.com

Advertising… How to develop and manage Advertising?
Advertising · Management

Advertising… How to develop and manage Advertising?

Madhumita Chakraborty2 Comments
How to develop and manage advertisement, advertising

With the rise in media today, making people aware of products and services is easy and persuasive to initiate a purchase.

If you are trying to know how important is advertisement to a business or what are the easy ways to develop and manage an advertisement, then this blog would surely give you a good idea about the basics of advertisement.

What is Advertising?

“Advertising” or “Ad” or “Advert” is the form of marketing communication which is used to grab attention of target audience and promote products, services, or ideas through paid non personal presentation.

Objectives of Advertising

Once the target market is decided by carefully researching and analyzing the demographics based on age, gender, geographic location, income and so on, you may like to create demand for your product/ service to increase awareness and make selling easy. This is when you should choose to advertise. The target market, positioning and marketing mix helps to decide the objectives.

The primary goals of advertising are:

  • To introduce products, services, or ideas to customers and to build demand
  • To make selling easy by informing price changes
  • To build interest and engagement
  • To inform about products, the new variants, and establish brand image
  • To persuade to like and purchase the product
  • To remind and reinforce a purchase

Today, data driven decision making process helps to correctly decide the 5 Ms (Mission, Money, Message, Media, Measurement) highly influential in the development and management of Advertisement.

Where can you advertise?

You may preferably like to advertise in any of the following media-

  • Websites
  • Social media
  • Email
  • Cold calling
  • You tube
  • Television
  • Yellow pages
  • Newsletters
  • Billboards
  • Cars, Buses, Trucks
  • Restaurants
  • Buildings
  • Printed media like Newspaper

Please bear in mind that today online advertising is the most effective form of advertising. A good knowledge of SEO and Analytics increases the chance of more visibility, followed by awareness, acceptance, and sale.

How to develop and efficiently manage an advertising?

While advertising, you need to remember the following steps to design and maintain the advertisement effectively-

  • Put the advertisement objective in place
  • Decide the Advertisement budget based on the stage of Product Life Cycle and sustainability of the product, competition, frequency of advertisement and market share
  • Choose the advertisement message by generating it, evaluate and select, execute and being socially responsible. An Advertisement message to be effective should have well defined heading with subheading, an interesting main body which includes the key features, images in support of the advertisement and very importantly a Call to Action like a phone number or an email id or website url, etc.
  • Decide where to advertise
  • Analyze or measure the data available

 Looking for more details? To know more or to send your feedback, don’t forget to email at contactareaderscorner@gmail.com

A Boss or a leader? Key skills that every manager needs to be a successful leader
Fundamentals of Management · Management

A Boss or a leader? Key skills that every manager needs to be a successful leader

Madhumita ChakrabortyLeave a comment
Managerial skills

Hey … have you ever tried to look into your self and find out how strong are you in managing people and projects at your workplace or how well do you manage to support your near and dear ones? Be it your professional activities or be it your family affairs, every decision you take depends on how you think and what you think. When you communicate, your inner self speaks, and your personality reflects your experience and ideas.

Have you ever felt the importance of being a leader rather than being a Boss?

To be an effective manager at your workplace you need to manage to take right decisions at right time, need to motivate others, manage crisis situations, control emotions, show empathy to your coworkers and finally strive to lead a group of individuals efficiently so that the resources are intelligently utilized in a stress free environment to accomplish organizational skills.

Most of our workplace experiences in life makes us conclude that we prefer to work under managers with whom we can connect ourselves. When a manager guides us and motivates us, we feel that our life is enriched and work more happily to give our best to the organization. It is the manager and not the organization who is responsible to make an employee happy and ensure higher employee retention in the organization. 

When we get a chance to lead a group of people if we try to empathize other’s situations, try  to motivate others, have a pleasant body language and  regularly work towards improvement of soft skills, then we become a successful manager and a good leader and not just a stringent Boss.

Our technical skills will help perform jobs better so that others look up to us and can believe in our abilities.

What an efficient manager effectively manages to do?

If you are an efficient manager and a perfect leader, you should be able to-

  • Work effectively towards the accomplishment of organizational goals by proper planning and by assisting in building right strategies
  • Help the employees work contentedly by delegating the right assignments suitable for an employee with certain skill sets
  • Manage to handle clients efficiently and directing and coordinating at various organizational levels
  • Handle personal stress and change your behavior based on situational requirements and manage to handle chaotic situations in the organization
  • Respect self-beliefs and values, respect the beliefs of others and value and motivate them to help them connect with you

What are the key skills that can help you become a good manager and a great leader?

Prof Robert Katz has primarily highlighted the following 3 most important managerial skills every manager should have –

  • Conceptual skills help managers to understand the cause of a problem analyses and find the solutions.
  • Human Relation skills or Interpersonal skills help managers to effectively communicate with people at all organizational levels.
  • Technical skills allow managers to work efficiently with use of tools

However, experts also feel that the important soft skills that managers should possess should be as under –

  • Listening skills allow managers to understand and implement a concept effectively
  • Communication skills help managers to pass on messages through lucid language and perfect body language
  • Decision making skills help managers to take right decision at right moment. Their experience and analytical skills play a good role in decision making
  • Your problem-solving skills can help you solve problems easily
  • Time management skills allow managers to set goals, prioritize and delegate work efficiently so that higher level of productivity can be achieved
  • Administrative skills include participating in policy formation, successfully strategizing, controlling, coordinating, and organizing

If you possess the above skills you must be able to motivate people, manage conflicts, strategize, and get work done with optimal use of resources through your leadership abilities.

How do you improve your managerial skills?

Try to analyze your skills, practice positivity in life and work towards being a successful manager… be confident and you will realize that your organization and people around you really need you.

If you possess some of these following positive traits and try to nurture the others, then you can be sure that you lay hold of at least some if not all the above listed key managerial skills.

  • Be highly energetic
  • Be passionate about work,
  • Be self-motivated,
  • Be inspired by life experiences,
  • Be flexible,
  • Be honest,
  • Be creative
  • Be punctual
  • Be passionate about reading and writing

Looking for more ideas or planning to share your thoughts? Your feedback will be appreciated.

Please email at contactareaderscorner@gmail.com

Best wishes…

Women Entrepreneurship – All you need to know to be a successful woman in business
Entrepreneurship · Management · Women Entrepreneurship

Women Entrepreneurship – All you need to know to be a successful woman in business

Madhumita ChakrabortyLeave a comment
Women entrepreneurship, Why women need to be self employed, Female entrepreneurship

Women take huge responsibilities in their life and are blessed with a wonderful heart to care for all. However, responsibilities and obvious changes in their personal lives sometimes create hindrances to their career growth. This ‘great at heart and strong in mind’ gender with versatile qualities often turn this challenge into an opportunity and establish themselves as a business entrepreneur to materialize their dreams of becoming financially independent, and parallelly opening scope for others.

Women though capable of multitasking and intelligently driving a business, find it hard to get the chance of upskilling themselves, hence lack confidence to boldly make decisions and try out any new venture mostly in developing countries like India.

Women in general are bestowed with the highest human qualities like patience, hard work, tenacity, conceptualization, and innovativeness.  The most important elements of intelligence be it being practical, analytical or being creative are all the natural possessions of a woman which she learns through her life experiences.

The socio cultural, economic, and political situations play useful role in deciding whether a lady would choose to take up a business and if chosen what type of business would she prefer to do.

In recent times, due to great shift in the social concepts, hierarchy, orientation and general acceptance and awareness, women have emerged more strongly as entrepreneur and their choice of business transformed from mere minimal earning through kitchen extension to successfully taking up and driving technically advanced businesses that contribute greatly to the economy of the nation.

The Government of India and many corporates are supporting women through training programs and economic assistance to empower them and to promote an inclusive growth.

Women entrepreneurs currently contribute a huge portion into the Indian and world economy. Businesses run by women are growing at fast pace with more efficient women willing to take greater operational risks.

What is exactly meant by Women Entrepreneurship?

Women who come up with innovative ideas, plan, make preparations and step to initiate a business or adopt an existing business to earn for self and provide employment to others while running the business independently are the women entrepreneurs and the process involved is known as women entrepreneurship.

According to the Government of India, women enterprise is the enterprise which is managed by one or group of women entrepreneurs in proprietary interests where they should have a minimum of 51% share capital.

The common problems faced by women entrepreneurs

  • Short of fund to run a business.
  • General financial trouble.
  • Hitch due to family complications and responsibilities.
  • Dependence on middlemen for marketing and raw material supplies. The cost for hiring a middleman is sometimes too high and the overall earning diminishes.
  • Lack of technological knowhow and inaccessibility to technical trainings.
  • Dearth of family support and self-confidence. 
  • Gender bias in the society.
  • High competition.
  • Safety issues.

How the Government of India is empowering women?

The Government of India understands the importance of women entrepreneurship and strongly believes that a family or a nation may see an improvement in social and financial status when women participate actively in every sphere and moves forward with determination.

The Government runs training program to upskill women, raise their awareness and make them self-confident and independent through such initiatives.

Mahila Vikas and Mahila Udyam Nidhi are some of the programs to provide financial support to women.

Government schemes supporting women

If you are a woman who is self-motivated , high in ideas to start a business and looking for some ways that can help you make your dream come true, then follow the list below that will guide you with the existing helpful Government schemes.

  • Stree Shakti Package is a scheme started by SBI to support women entrepreneurs who participated in the Entrepreneurship Development Program (EDP).
  • Mudra Yojana Scheme provides loan to women entrepreneurs for small business and are available under Shishu, Kishore and Tarun plans based on the vastness and stage of the business.

The other schemes in tandem with the list above that might be helpful in supporting your venture are Assistance to Rural Women in Non-farm Development (ARWIND), Tread Related Entrepreneurship Assistance and Development (TREAD), Women Development Corporation (WDC), etc.

SIDBI supports the EDP initiatives by the state agencies.

The industries in general dominated by women

  • Beauty parlour and beauty products
  • Kitchen
  • Pickles and papads
  • Handicrafts
  • Garments

Presently, women are found grabbing higher education, technically capable to take more risks and more aware and confident to run businesses that require high skills and strongly create a niche for themselves in all types of industries.

The successful women entrepreneurs

Women being flexible, energetic, goal oriented and tolerant are finding more space for themselves and contributing more in the present socio-economic scenario. The successful women entrepreneurs in different industries are the role models whose achievements inspire many in their life (irrespective of originating either of push or of pull factors) and have already concretized dreams of many others.

The untapped potentials of women are unleashing with a boom and the economy of India like many other countries is highly dependant on the women entrepreneurial businesses.

Some of the outstandingly great women who are highly successful and have highly impacted Indian economy and who should be considered as exemplar are Kiran Mazumdar Shaw (the founder of Biocon Ltd), Vandana Luthra (the founder of VLCC), Indra Nooyi (former CEO of Pepsi Co, currently board member of Amazon), Aditi Gupta (Author, Co-founder of Menstrupaedia) to name a few. Their success originated from outstandingly acquired skills, confidence and hard work shows that “nothing is impossible to achieve and can be accomplished if the heart is keen to reach”.

Some great business ideas to try at low investment

Do you like to dream high?

Our dream comes true when we put all our efforts to realize it.

If you ever thought of being an entrepreneur and work flexibly, try out your creativity and be independent then here are some small business ideas for you to endeavour-

  • Be a wedding planner or an event planner and you can be sure to earn huge revenue and open opportunities for others
  • Handmade goods sell, dress designing are some other areas where your creativity can help you earn and employ other women
  • You may try photography
  • Digital marketing service is an increasingly growing business area and can help you earn high and provide opportunity for others.
  • Practice your hands out and be a writer. Authorpreneurs have the scope to earn utilizing their passion. Blogging or publishing ebooks are the additional scopes open for modern writers

Most importantly, if you give your full potential, if you remain motivated and upskill yourself in congruence with nurturing confidence and patience within self then you are sure to be a successful entrepreneur of tomorrow.

For more details and feedback please contact us at email: contactareaderscorner@gmail.com

How Body language matters in business communication? Tips to improve body language
Business Communication · Management

How Body language matters in business communication? Tips to improve body language

Madhumita ChakrabortyLeave a comment
How body language matters in business communication

Have you ever felt that ‘what’ and ‘how’ you say matters? Did you ever realize that our body speaks a lot about us?

Body language is the way to communicate with others nonverbally and with correct postures, gestures, and eye movement you may send out a message with more positivity.

Both your personal and professional life get highly impacted with how you communicate with others.

There are several instances that a business communication happens better when a verbal and visual communication takes place clubbed with a set of nonverbal actions. The level of understanding and retention increases.

When you communicate with your stakeholders, co-workers, target audiences, or consumers a positive body language ensures your dominance.

What is Body language? How is it important?

Speaking face to face in person or in video conferences is a stronger and more effective way to communicate with others even in this age of emails, chats, and text messages. It helps to create better rapport and engage with others more productively. But why so?

The leaders all over the world focus more on face to face interactions as this gives them a chance to send out and receive messages through nonverbal cues properly known as body language. The level of engagement can be understood through postures, vocal tone, facial expressions, eye contacts and so on.

The movement of hands, smile, eye contacts, and other elements of body language can speak a lot about you and be the prime factors for establishing ‘trustworthiness’, ‘friendliness’, ‘agreeableness’ or ‘power’.

If the words you speak does not match with your body language, then you may be wrongly perceived by others.

Your body language can

  • Provide information about the real thoughts and perceptions
  • Can express emotions
  • Can either contradict or support a verbal message
  • Can replace the oral communication at times
  • Influence others
  • Regulates the flow of message

A positive body language can create a positive impression in almost no time. Try and see how the practice of positive attitude can better your body language and hence help you carry a better personality; help grow leadership abilities, promote better coordination and discipline and impress others easily.

According to some business leaders, we may overcome the barriers to communication through a positive body language.

How do you improve your body language?

You, being a small or a giant business owner, an entrepreneur or a professional, should practice to better your communication skills through improvement of your body language. A business meeting or a presentation to a set of audience, or communication with boss or subordinates or co-workers may turn out effective or successful only if you follow the following tips:

  • A calm face with a smile can help elevate your personality and create a positive ambiance. Your customer, or client or co-worker feels relaxed and engaged and this would help to discuss more productively. If you smile more frequently, you get more confidence and promote assertive communication.
  • A stress-free approachable appearance can be attained and help avoid misunderstanding if there is no frown on face.
  • A frequent eye contact can help establish trustworthiness and interest.
  • Cross hands and legs can show lack of interest and confidence. Speaking with open arms can help establish openness and engage others better.
  • A good handshake or a warm ‘Namaste’ can spread friendliness and warmth and encourage collaboration.

However, some gestures and postures may originate due to socio cultural and religious influence and should be understood and should be handled intelligently.

A good body language can show status, confidence, warmth, and strong leadership abilities.

Your body language is a mirror of your personality.

Once you practice decoding the nonverbal messages, you can enrich yourself and start sending messages of your choice about yourself. The brand of your business and of you as a person can be built and established with right practice of good body language.

Good luck with body language practice …wish you happy communications.

Looking for more details?

To know more or to send your feedback, don’t forget to email at contactareaderscorner@gmail.com