Marketing of environmentally safe products is considered to be Green Marketing by the American Marketing Association.

Environmentally safe  product is not all in Green Marketing, rather we can also take this as a way to develop and promote products and services keeping in mind the rising awareness among people on environmental safety and their choice to opt for eco-friendly products and services which do not cause pollution.

The businesses of all kind and of all scale today should care to consider green marketing important because of growing awareness about environment safety among all.

What are the important facts of Green marketing?

The ecological marketing or green marketing is a child of socially responsible consumers and industries. The environmental marketing as it otherwise called impacts both the society and the businesses in the following ways-

• Reduce Green House effect by lowering the emission of methane and other greenhouse gases and lower the chances of global warming and its effects like drought, flood, and other environmental and health disasters
• The price of such products is generally higher compared to their alternatives. If they provide new environmentally friendly products at affordable price, then businesses win over their competitors
• The buyers should feel responsible and the businesses should be transparent while claiming the eco friendliness of their products
• Market of such products is growing as the behaviour of consumers change with environmental awareness
• Operating cost of businesses decrease as they use recyclable materials, hence revenue increase
• Can attract more customers and increase customer loyalty
• Government awareness programs play crucial role in making firms and consumers choose producing and consuming environmentally friendly products

How the businesses can market their eco-friendly features?

Green marketing can be in various forms as below-

• Reducing, Reusing, Recycling wastes, consumption of energy, using biodegradable products, consumption of water can help better operational sustainability
• Products that are safe, less toxic, made of organic or natural and fresh raw materials, help water and energy conservation are green products
• Green products are packaged green with recyclable biodegradable materials
• Organisations should promote green environmental factors. Non-profit and for-profit organisations do green marketing by donating for environmental causes, planting trees and by advertising for environment causes
• Importantly, green marketing is done by web hosting, recycling of billboards, and using chlorine free recyclable papers and dyes of plant origin are used as marketing materials

Leaving a clean pollution free environment for our future generation is our promise today. The businesses and consumers should be aware to make and use eco friendly products. Green product made from green materials and packaged with eco friendly materials marketed with safe recyclable items bearing in mind and reminding the environmental causes can give us a better tomorrow.

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