Advertising… How to develop and manage Advertising?

With the rise in media today, making people aware of products and services is easy and persuasive to initiate a purchase.

If you are trying to know how important is advertisement to a business or what are the easy ways to develop and manage an advertisement, then this blog would surely give you a good idea about the basics of advertisement.

What is Advertising?

“Advertising” or “Ad” or “Advert” is the form of marketing communication which is used to grab attention of target audience and promote products, services, or ideas through paid non personal presentation.

Objectives of Advertising

Once the target market is decided by carefully researching and analyzing the demographics based on age, gender, geographic location, income and so on, you may like to create demand for your product/ service to increase awareness and make selling easy. This is when you should choose to advertise. The target market, positioning and marketing mix helps to decide the objectives.

The primary goals of advertising are:

• To introduce products, services, or ideas to customers and to build demand
• To make selling easy by informing price changes
• To build interest and engagement
• To inform about products, the new variants, and establish brand image
• To persuade to like and purchase the product
• To remind and reinforce a purchase

Today, data driven decision making process helps to correctly decide the 5 Ms (Mission, Money, Message, Media, Measurement) highly influential in the development and management of Advertisement.

Where can you advertise?

You may preferably like to advertise in any of the following media-

• Websites
• Social media
• Email
• Cold calling
• You tube
• Television
• Yellow pages
• Newsletters
• Billboards
• Cars, Buses, Trucks
• Restaurants
• Buildings
• Printed media like Newspaper

Please bear in mind that today online advertising is the most effective form of advertising. A good knowledge of SEO and Analytics increases the chance of more visibility, followed by awareness, acceptance, and sale.

How to develop and efficiently manage an advertising?

While advertising, you need to remember the following steps to design and maintain the advertisement effectively-

• Put the advertisement objective in place
• Decide the Advertisement budget based on the stage of Product Life Cycle and sustainability of the product, competition, frequency of advertisement and market share
• Choose the advertisement message by generating it, evaluate and select, execute and being socially responsible. An Advertisement message to be effective should have well defined heading with subheading, an interesting main body which includes the key features, images in support of the advertisement and very importantly a Call to Action like a phone number or an email id or website url, etc.
• Decide where to advertise
• Analyze or measure the data available

 Looking for more details? To know more or to send your feedback, don’t forget to email at contactareaderscorner@gmail.com